Awesome Socks Club
Brand Collaboration, Product Design, Patterns
Created by DFTBA Records and Hank Green, Awesome Socks Club is a monthly sock subscription that sends people charmingly fun, high-quality socks designed by handpicked talented artists from around the world. In addition, all after-tax profits from this project are donated to organizations working to dramatically reduce child and maternal mortality in Sierra Leone.
Challenge: Create a fun sock design with a 7 color limit. As a woven medium, the details can’t be too small or it won’t be seen. Relay feedback to vendor to ensure the design is translated properly.
Solution: I created a fun and whimsical celestial sock pattern design reminiscent of 90’s sun and moon decor with a modern spin. I’ve always enjoyed celestial imagery and the different symbolic meanings they have for different people. The pattern was also used on their new undies product.